Event Venue Secrets: 7 Tips for Choosing Where to Host Your Next Event

Finding the perfect venue to host your special event can feel like an impossible task. You browse listings and photos, but how can you know if a venue truly meets your needs or matches your vision? Well, we’ve got what you’re looking for. As an event space with quite a bit of experience hosting special days right here in Jacksonville/Orange Park, we have the inside scoop on what matters most when considering locations to plan your next party, corporate event, wedding, or conference.

In this blog, we’re revealing insider tips and lessons about the little details that have a big impact on your venue experience. From guest capacity to catering capabilities down to the dancefloor size, every facet informs whether or not a venue is right for you. These features separate a ‘just okay’ venue from your dream location. A venue that not only facilitates but elevates your special event. Rather than hoping a venue can accommodate you, you’ll have the strategies to ensure a venue feels like it was custom designed just for you. So read on for expert advice on hosting the party, wedding, or conference of your dreams!

Tip 1: Consider the Location and Accessibility of the Venue

7 Tips Choosing Event Venue

The ease and convenience of actually getting to your event is a huge factor that can make or break the guest experience. Consider where your attendees will be traveling from and ensure the venue has a central, accessible location. Prioritize a location close to major highways, airports, hotels, or public transportation, like the Thrasher-Horne Center’s location in Orange Park just outside Jacksonville.

Also evaluate the parking situation — the last thing you want is for guests to pay for parking or get stuck circling the block. Look for venues that offer ample, free parking onsite, your attendees will appreciate the convenience. Other small but meaningful location perks are covered drives for easy drop-offs, nearby hotels to accommodate out-of-town guests, and proximity for local amenities like restaurants.

The venue’s location and accessibility impact that critical first impression — you want guests to easily navigate to the venue so they can relax and focus on enjoying your event from the moment they arrive. Prioritizing convenience factors like transportation access, parking, and locality when choosing your location can take headaches off guests and let the event shine.

Tip 2: Evaluate Size and Layout to Fit Your Needs

7 Tips Choosing Event Venue

The size and layout of your venue significantly influence the structure and vibe of your event. Carefully evaluate dimensions and room arrangements to ensure the space aligns with your headcount and desired setup.

First, match the venue capacity to your estimated guest count with a comfortable buffer. Don’t max out the space limits unless you want a crowded, cramped event. If you anticipate growing attendance from year to year for annual parties or reunions, choose a flexible venue that allows for future expansion.

Next, prioritize venues that offer adaptable floor plans to accommodate different event formats. Consider open spaces that can be arranged to your preferences with movable partitions compared to fixed auditorium-style theaters. Multipurpose ballrooms and banquet halls allow you to customize furniture layouts including buffet lines, bars, lounges, stages with A/V, and especially dancefloors to bring your unique vision to life.

By selecting a properly sized venue with versatile floorplan options, you gain creative control to build an event that aligns with your goals and needs whether it’s a birthday bash, corporate fundraiser, awards gala, or family reunion.

Tip 3: Carefully Evaluate Food and Beverage Options

7 Tips Choosing Event Venue

Catering capabilities should be a top priority as you evaluate venues to ensure delicious menus and beverage services align with your event vision as well as budget.

Start by understanding what’s included with the venue rental regarding catering and bar service. Many full-service venues offer in-house catering with customized menus and flexible serving styles like plated dinners, appetizer stations, dessert bars, and open buffets. Others allow you to bring in external restaurant or specialty caterers—ideal for local favorites or specific dietary needs. Clarify what’s allowed regarding both catering and alcohol, including ability to host BYOB events or provide specialty signature drinks when bar service isn’t offered.

When comparing venue catering packages, factor the overall value based on included amenities, range of menus, and service fees. Beyond daily menus, some spaces allow use of on-site kitchen facilities for supplemental food prep or baking custom occasion cakes. And logistical coordination of deliveries, storage, setup, and breakdown should contribute to your catering decisions.

By prioritizing food and drink options early in your venue search, you’ll ensure you select a great space equipped to deliver tasty menus and thirst-quenching drinks tailored exactly to your palate and budget. With the right catering capabilities, your venue will feed guests’ stomachs and spirits, fueling an unforgettable event.

Tip 4: Leverage In-House A/V and Equipment for Savings

7 Tips Choosing Event Venue

Evaluating what audio/visual capabilities and equipment options are included in the venue rental is an easy way to maximize value. Rather than contracted third-party rental of sound systems, lighting, projectors, screens, and more for an event, prioritize venues that offer these amenities in-house as part of the package.

The first question is what A/V options are either built-into or available to rent directly from the venue. Many spaces designed specifically for events have installed state-of-the-art projection, speakers, mixers, and lighting ideal for presentations, performances, or dance parties. Beyond built-in equipment, other rental items like wireless mics, lighting, fog machines, and more might be available to complete your tech rider needs.

Getting all A/V, lighting, sound, and computer equipment directly from the venue simplifies logistics with one point of contact while often allowing bundled, discounted pricing. You save money by avoiding expensive third-party rental shops and gain the venue’s experienced technical oversight ensuring flawless setup and operation.

Be sure to inquire what on-site technical staff and services are included with the in-house equipment as well. Having an A/V technician available through the duration of your multi-day conference or on-call during your wedding provides helpful support maximizing the capabilities.

Tip 5: Evaluate Atmosphere and Ambiance to Set the Mood

7 Tips Choosing Event Venue

Beyond practical event infrastructure, prioritize venues featuring an atmosphere, aesthetic, and design aligning with your desired mood and vibes. Atmospheric elements add sensory details that elevate events from mundane to magical.

Explore spaces with unique design details and architectural features that already match your vision rather than needing intense overlay decoration. Historic venues, modern lofts, art galleries, gardens, and exposed brick event halls each set a decorative tone from the outset before supplemental party decor. Consider large, open floorplans that can be creatively transformed with draping, lighting, and purposeful furniture placement. 

Don’t underestimate small atmospheric touches like textures, scents, music, and theming when evaluating venues. For weddings, match romantic ballrooms with sparkling chandeliers. Or for cultural celebrations, choose spaces reflecting relevant regional heritage. Corporate parties feel at home in modern spaces with sleek bars conducive to mingling.

A venue providing the right look, details, and flexibility for décor alignment allows you to achieve next-level atmospheric elements that delight the senses and fulfill your desired ambiance from the moment guests arrive.

Tip 6: Carefully Evaluate Budget and Affordability

7 Tips Choosing Event Venue

Event venue fees, minimum spends, equipment rentals, staffing, and more quickly add up when budgeting your dream event. Avoid sticker shock by clearly understanding full pricing models during the venue shopping process.

Start by reviewing rental rates for event spaces during your needed dates and times. Better yet, inquire about discounts for off-peak days like Sundays and Fridays that other planners may overlook. Beyond basic rental fees, clarify details like furniture, linens, glassware, or flatware options that may cost extra or reduce your decorator budget.

Next, investigate minimum spend requirements covering food, drinks, staffing fees, and more that you must meet aside from the base rental rates. Build out sample menus and headcounts to estimate costs from catering packages. Factor any mandatory security staffing requirements into plans as well.

All venues incur taxes, insurance fees, and service charges so build buffers into budgets to accommodate. And don’t forget parking, coat checks, extra cleaning fees, and more that surprisingly appear on final invoices. Creative negotiating and value-based bundles can help control venue-related expenses.

Tip 7: Prioritize Responsive, Attentive Customer Service

7 Tips Choosing Event Venue

After comparing amenities and pricing across venues, a final determining factor should be the customer service and responsiveness from the event staff. This will set expectations for how smoothly planning will unfold along with on-site support leading up to and during the big day.

From your initial venue tour, assess how informed, attentive, and quickly sales and event coordinators respond to inquiries. Gauge their interest helping creatively translate your vision versus quickly pushing standardized packages. Throughout the planning process, you’ll likely contact them frequently with changing headcounts, catering questions, floorplan approvals, and more. Evaluating communication cadence now prevents frustrations later.

Also understand roles for who will oversee event details like vendor coordinating, equipment testing, rehearsal scheduling, and staff managing so you know who to contact. Ideally a single event lead should be dedicated to your party versus trying to catch a busy director.

Finally ensure someone knowledgeable will be on site and reachable throughout your event for questions, directing staff, liaising with vendors and any troubleshooting so you can actually relax and enjoy rather than manage the moving pieces.

Pulling off an exceptional event requires a venue aligning perfectly to your needs – from capacity and layout to catering, amenities, ambiance and budget. Fortunately, you’ve already found a solid option in the Thrasher-Horne Center. Contact Thrasher-Horne Center today to schedule a tour or to reserve your event space!



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Located at St. Johns River State College
283 College Drive
Orange Park, FL 32065

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